Transmissão do jogos da Seleção Brasileira via licitação

A CBF resolveu inovar e ate surpreendeu quando decidiu que os direitos de transmissão dos amistosos da seleção até 2022 e pelos jogos do time nacional nas eliminatórias da Copa do Qatar terá a emissora vencedora conhecida através de licitação abrindo concorrência e como consequência, elevando os valores. Outra novidade é que as emissoras de rádios vão passar pelo mesmo processo. 

Os propósitos da CBF assim como acontece no Campeonato Brasileiro é negociar o pacote em diferentes propriedades, como TV aberta, canal fechado, internet e redes sociais. A agência suíça Synergy Football foi à escolhida para assessorar todo o processo. Até então a TV GLOBO transmitia com exclusividade os amistosos da seleção, no entanto, o contrato com a emissora carioca se encerra em outubro e logo após será anunciados os vencedores da licitação. Nem vi os ou sei se existem aqueles tradicionais os envelopes lacrados, mas já acredito que a vencedora será a TV GLOBO. 

Autor(a)

10/08/2017 às 20h40

Dalmo Carrera

Fundador e administrador do Futebol Bahiano. Contato: [email protected]

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